The 'smart badge for website' menu item provides a short snippet of code that you can add to your website to display your certificate as a smart badge.
The 'smart badge for email' menu item provides a short snippet of code that you can add to your email footer or signature to display your certificate as a smart badge.
We offer these two variations because the functionality in an email is reduced compared to on a website. The website embed code is based on an iframe, but the email code is based on an image link.
The certification scheme owner will have set whether these features are available and moreover may have stipulated in the branding guidelines that these feature should be used rather than simply cutting and pasting an image file. They may even restrict the availability and use of an image file of the certification mark.
The smart badge used on a website and/or email has a number of benefits for both you and the certification scheme owner:
On issued and received certificate tables and cards, icons now indicate if web smart badges and email smart badges are in use for each listed certificate.
The icons are coloured green if the badge was displayed within the last 7 days, orange if between 7 and 30 days, red if more than 30 days ago, and grey if never displayed. Hover-over notes also explain this.
The respective icons are only displayed if the certification scheme allows smart badges, the certificate is not self-uploaded, and the certificate is set to public (which are also the conditions for which smart badges are displayed).